TIM with gold award in Power of Content Marketing Awards 2021
On 15 October 2021, the Power of Content Marketing Awards 2021 ceremony was held online. TIM S.A., together with its partner FFW Communication, received the golden award in the “Construction/Home&Garden” category for the “Łączy nas napięcie” social network.
Since 2008, the contest, which once used to be called Szpalty Roku, has been organised by Content Marketing Polska. The aim of both this institution and the competition is to promote the best Polish content marketing projects. In this year’s edition, the participants could apply for prizes in as many as 55 different categories.
In the “Construction Industry/Home&Garden” category, only one of the initiatives submitted has been awarded. The Gold Medal, which is the most prestigious award in the contest, went to TIM S.A. and FFW Communication for the “Łączy nas napięcie” project. As the organisers put it, the award has been given “for eliciting excellent engagement from a difficult target audience and meeting their needs”.
Operating since September 2020, the “Łączy nas napięcie” portal is an initiative aimed at bringing together a community of professionals and amateurs from the broadly defined electrical engineering industry. It allows a wide range of views, often helping users to answer their questions, often difficult ones. A distinctive feature of the portal is the gamification model: participants receive points for asking and answering questions and are ranked on this basis. The top contestants are competing for valuable prizes – their total value amounts to more than PLN 19,000.
“It is a unique project on a national scale and the only such a community in the electrical engineering sector”, says Piotr Bibik, coordinator of the “Łączy nas napięcie” project. “We are all the more pleased that the portal has been noticed and appreciated by experts”, he adds.
TIM awarded in Power of Content Marketing 2021