At least PLN 1 billion in revenues per year until 2021 – the strategy of TIM SA for the next three years
Management Board of TIM SA has adopted the company’s medium-term strategy for the years 2019-2021. Its main goal is to increase the value of TIM SA and to achieve annual revenues at least at the level of PLN 2021 billion and the EBITDA margin not lower than 1 by 3.6%.
To be able to do so, the company will be concurrently developing in the, operating for over five years now, hybrid model of the sale of electrotechnical products (combination of the e-commerce technology with the knowledge and experience of sales network employees) and create alternative models of trade in technical materials, which by 2021 are to generate over 10% of TIM’s turnover
– Our results for 2018 clearly confirm that the hybrid business model proves well each year bringing new records of the level of the revenues from sale. Therefore, we want to make full use of it so that it is a starting point for the company’s further development – explains Krzysztof Folta, the President of the Management Board of TIM SA.
Geographic and product expansion, increase in efficiency and profitability of the sales (including through the improvement and modernization of customer service) and the increase of the TIM brand awareness are to result in an average annual increase in revenue of over 5% above inflation.
Simultaneously, TIM is planning to develop trading in alternative models: dropshipping (active – using external trading platforms to sell the TIM offer, passive – making the TIM.pl platform available to external sellers), marketplace and B2B2C. Alternative models will allow TIM to reach new customers, as also to acquire them to the hybrid model.
– Those who stand still are taking a step back. This is why we are ready for the development, further changes and increase of the area of operations. Our strength, without which we would not set ourselves further ambitious goals, is the TIM’s unique organizational culture based on cooperation and long-term perspective – adds Krzysztof Folta.
The adopted goals and strategy assumptions do not constitute a forecast or estimate of the results, including financial results, and refer only to the intended directions of operation in the years 2019-2021. The strategy will be operationalized in 2019 and will be subject to periodic reviews by the Management Board of TIM SA.